Custom Training, LLC

Digital Brand Refresh
Client Overview
​Custom Training, LLC is a professional training and coaching company based in Denver, Colorado.  The company specializes in creating immersive, engaging content tailored to fit the needs of modern workforces, including micro-learning videos, eLearning, games, and refresher training. Their audience includes executive teams at some of the world's largest companies.
Marketing Goal
To strategically update the brand's digital presence through a modernized and professional website redesign, enhancing user experience (UX) to streamline navigation and improve information accessibility. Simultaneously, we aimed to strengthen positioning as an industry authority, building brand equity and trust among potential clients.
Check it out for yourself
The new website emphasizes simplicity, clarity, and credibility. We eliminated unnecessary distractions to guide users seamlessly toward key information. Both the Portfolio and Services pages were designed with consistent, modern aesthetics to ensure cohesive branding and purposeful messaging throughout the site. Additionally, thoughtful selection of imagery and icons further elevate the brand's reputation, communicating competency and expertise effectively.

The refreshed logo paired with a vibrant purple as the flagship color was deliberately chosen to symbolize creativity and wisdom, aligning perfectly with the brand's core values. Complementary shades of whites and grays were incorporated to reinforce a professional and authoritative presence, creating a harmonious and visually appealing experience.

To solidify credibility and position the brand as an industry authority, we integrated prominent certifications and placed client testimonials throughout the site. These elements serve as powerful social proof, effectively building trust and confidence among potential clients and further reinforcing the brand’s professional stature.
Purpose & Intention