The Lincoln Center, located in Fort Collins, Colorado, is a premier multi-venue performing and visual arts center that has been serving its community since establishment in 1978.
Project Goal
To drive new business through the Lincoln Center's three prrimary audiences: patrons seeking tickets and information about performances, event planners exploring rental spaces, and visitors interested in the art gallery.
Additionally, position and reinforce the Lincoln Center brand as a vibrant cultural hub and essential pillar of the Fort Collins community.
The Lincoln Center's website was strategically designed with content at its core, prioritizing clear segmentation based on distinct user groups. Visitors arrive with specific objectives, so the site's architecture distinctly separates key content areas: "Shows & Tickets" for patrons attending performances, "Event Space Rentals" for planners and organizers, and the "Art Gallery" for art enthusiasts.
Emphasizing community-oriented sections, including opportunities for volunteerism, support, and clearly communicated values around equity and inclusion, the website underscores the Lincoln Center's ongoing commitment to serving and enriching its diverse local audience.
From a technical perspective, the website leverages a robust infrastructure that ensures accessibility and ease-of-use. The responsive design ensures seamless user experiences across multiple devices, while strategic SEO practices increase visibility, ensuring the Lincoln Center remains prominently positioned online.
My Role: Project Manager
Teams involved: Copywriting, Design, Development, SEO
